think more digital or sink with physical

If you didnt have a chance to make it to London last week, then you missed a great MusicTank event with Nettwerk Music Group’s Co-Founder & CEO Terry McBride.

MusicTank commissioned McBride to write a report describing the “millennial” consumers - those people born after 1982 or so. At the event, Terry was able to debate (and agree) with leading music industry veterans and consumers ranging in age of 15-25.

Nettwerk expects its revenue from digital to tip beyond 70 percent this year. That’s massively more than the 25.5 percent eMarketer forecasts the global music business will make from digital this year.

Either learn to build a new boat or go down with the ship...